Strategy is the difference between spending money blindly or investing in your branding with a promotional tool that will go to work for you!

Business Strategies

• Understand your market: who are you selling to? Where are they most often? What do they do?
• Choose a product they will find helpful and use frequently: the more often they see your brand, the more effective your advertising is
• Plan for distribution: mail, sales calls, public gatherings?
• Imprint your company name, logo, and contact information: a message/tag line lets them know what you do; contact information lets them know how to find you.
• Share with your customers
• Watch your brand grow! 

Tradeshow Strategies

• Products that grab the attendees' attention are the first step
  • Imprint your logo and contact information; the products should be portable business cards
  • To save shipping costs, choose items that are lightweight and easily transported
  • Items that are useful to your audience, and will be seen repeatedly, will create the most lasting impression
• Make sure your staff is fully trained to make the most of the tradeshow experience:
  • Fundamental "getting to know people" skills are essential
  • Product knowledge is the next step
  • Sales skills make all the difference; training is a great idea!
  • Qualify leads to insure sales success
  • Timely follow-up by sales staff can make the deal
• See immediate Return on Investment! 

Fundraising Strategies

• Enlist helpers to sell (students, team members, colleagues, friends)
• Select products that will go to work for you
• Imprint your message and contact information
• Charge at least double the purchase price
• Set selling and delivery times
• Make a contest; award prizes for big sellers
• Earn AT LEAST 100% profit on every sale for your fundraiser!